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Behind the Veil: MEDA's urban value chain work in Pakistan

In Pakistan, MEDA's Behind the Veil project created an innovative way to link isolated, homebound rural women embroiderers to the country's lucrative high-end and usually urban markets. Through this award-winning program, and working with local partners, more than 9,000 women living in poverty have become successful entrepreneurs, earning their own income, feeding their children, and gaining respect from their family and within their community. Now MEDA is taking this successful value chain approach and applying it elsewhere with Pathways & Pursestrings, a new four-year project. Watch as just a few of these women share their stories.

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